Marketing Strategy

AHP’s unrivaled team of marketing professionals paired with expertise in the field of healthcare makes us a truly unique marketing solution for your organization. The first step AHP takes in the marketing strategy development process is getting acquainted with our clients’ business and marketing campaign goals. From day one, AHP’s marketing team spends time learning our clients’ practices and the markets in which they operate, proceeding to craft a marketing strategy tailored to each of their specific needs. AHP’s expertise in an array of healthcare marketing platforms as well as our ability to leverage existing connections across many sectors of healthcare allows us to reach a multitude of untapped new leads.  The strategies we integrate into our clients’ practices typically encapsulate some of the following services:

Online Strategies

• Website Development
  
  • Fully customizable design
  • High-quality content generation
  • Website engineering
  • E-commerce integration
    
• Search Engine Optimization
  
  • Unique, quality content creation
  • Meta-tag utilization
  • Inbound link building

• Paid Online Advertising
  
  • Extensive keyword research for accurately targeted campaign
  • A-B testing for specific keywords
  • Re-marketing onto relevant websites
  • Pay-per-click campaigns

• Comprehensive Marketing Dashboard
  
  • Track the effectiveness of each online campaign
  • Define metrics important to your business
    
  • Easily calculate ROI
    

Offline Strategies

• Brand Management
  
  • Branding and positioning
  • Strategy, design and implementation
  • Reputation development and maintenance

• Conference and Event Marketing
  
  • Visibility and representation at targeted events
  • Speak and actively network

• Collateral Development
  
  • Brochures and folders
  • Newsletters
  • Sales presentations
  • Direct mail
     

Media Buying

Leveraging our current media relationships, AHP is able to purchase media placement at discounted prices. AHP handles the entire media buying process from the initial RFP to the selection of the most appropriate vendor, ensuring that the placement is beneficial to our clients. Our marketing team offers their expertise regarding the appropriate media outlets for each individual client’s marketing needs and forecasts the ROI the client can expect. The effectiveness of each media buy campaign is tracked from beginning to end and is visibly displayed on the client’s marketing dashboard.

Graphic Design

AHP’s marketing department provides healthcare-centric graphic design as a tailored service along with our range of varied marketing services. Whether it be the creation of unique content for our clients’ websites, the design of memorable logos, or the generation of original marketing collateral, AHP is dedicated to exceeding our clients expectations with an expansive array of new and creative solutions. Below are samples of graphic design work created by AHP.